In the fast-evolving world of artificial intelligence (AI), there’s a notable gender gap, with fewer women embracing AI than men. But what lies behind this gap, and should we be concerned? Let’s delve into this critical issue and explore why it’s crucial to bridge this divide.
Diverse Perspectives, Unique Concerns:
In a world where AI chatbots like ChatGPT are gaining popularity, there are women like Harriet Kelsall, a jeweler based in Cambridge, who hesitate to fully embrace AI. Harriet’s reluctance isn’t unique; many women share her concerns.
For Harriet, it’s about trust and authenticity. She tested ChatGPT and found errors in its responses, which led her to question the reliability of AI. She also worries that people might pass off AI-generated content as their own, undermining originality.
Women and the AI Gender Gap:
A recent survey highlighted a stark contrast between men and women’s adoption of AI. While 54% of men use AI in their personal or professional lives, only 35% of women do. This AI gender gap raises questions about the factors that contribute to this disparity.
Maintaining Authenticity:
Many women, like Michelle Leivars, a London-based business coach, refrain from using AI to maintain their unique voice and personality. Authenticity is crucial for Michelle, as she believes her website’s distinct copy attracts clients who feel a personal connection to her words.
Soul and Personalisation Over Automation:
Hayley Bystram, the founder of a matchmaking agency in London, values the soul and personalisation in her work. She believes that using AI would strip the process of its authenticity and soul, opting to continue the traditional way, even if it takes more time.
Ethical Concerns and Image Manipulation:
Alexandra Coward, a business strategist based in Scotland, views AI content generation as “heavy photoshopping.” She is concerned about AI’s role in creating idealised, unattainable images. This fear of over-altering one’s appearance is a valid concern in the age of filters and retouching.
Gender Disparities in STEM:
Jodie Cook, an AI expert and founder of Coachvox.ai, points out that the gender gap in AI mirrors the disparities in STEM fields, which have traditionally been male-dominated. Women might be less confident using AI, as the required skills have deep roots in STEM disciplines.
The Confidence Gap:
Psychologist Lee Chambers highlights the “confidence gap” that affects women’s willingness to embrace AI. Women tend to want a high level of competence before using new tools, while men often dive in with less initial proficiency. Fear of having their competence questioned may deter women from experimenting with AI.
The Quest for Authenticity:
Harriet Kelsall sums it up well, “I value authenticity and human creativity.” Many women prioritize authenticity and the human touch in their work, which may explain their reservations about AI.
The Way Forward:
The gender gap in AI adoption is a multifaceted issue that demands attention. Encouraging more women to explore AI and work in the sector is essential. Bridging the gap requires building confidence, promoting STEM education for women, and fostering a supportive environment where women’s contributions are valued and recognized.
As AI continues to reshape industries and society, it’s vital to ensure that women are not left behind. Diverse perspectives and voices are essential for creating AI that truly benefits everyone. Let’s work together to close the AI gender gap and ensure that the future of AI is inclusive and representative of all.

